What it Means to Know, Believe and Belong at the Co-op
We’ve just introduced our new tagline at Valley Natural Foods, which is Know, Believe and Belong ™. However, while taglines are supposed to sound cool, be memorable and epitomize the brand experience, some struggle to evoke an authentic vibe. Most sound fun but only exude marketing jibberish. That is not what we wanted for Valley Natural Foods’ tagline. I can tell you wholeheartedly that when we were designing our tagline, we wanted it to evoke a genuine feeling of what it is really like to shop and be a part of our co-op as a customer. When I spoke to Valley Natural Foods co-op owner John Penrose of Bloomington, MN, our tagline seemed to come to life through his own words without any prodding. In fact, I had no preconceived notion or agenda for our conversation – I just wanted to
Read More